Market Expansion

Our Impact

£1.6bn+

Of new-market growth opportunities assessed

Geographic and adjacency expansion strategies supported

Geographic and market expansion represents one of the most significant—and risky—growth opportunities available to organisations. Success requires more than ambition; it demands rigorous analysis of market attractiveness, competitive dynamics, and organisational readiness.

We help clients identify and evaluate expansion opportunities, develop entry strategies, and build the capabilities need...

How we help

Market Attractiveness Assessment

Evaluate market size, growth, competitive intensity, and barriers to entry.

Entry Strategy Development

Define optimal entry mode—organic, partnership, or acquisition—based on market conditions.

Go-to-Market Planning

Develop detailed market entry plans including positioning, channels, and resource requirements.

Geographic Expansion

Plan international expansion with consideration of regulatory, cultural, and operational factors.

Our Approach

Our approach in market expansion recognises that growth rarely travels evenly across geographies or segments.

Opportunities often emerge in specific niches, customer types, or regions before they appear at scale....

Related Capabilities

Business Strategy Growth Strategy Market Intelligence M&A Strategy

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Insights & Articles

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The CEOs Blueprint to Perpetual Transformation

In today's rapidly changing world, organisations must be constantly transforming to remain competitive. This requires a culture of change, robust risk management, and significant investment. By investing in the right capabilities and building a culture of transformation, organisations can position themselves for success in a world of constant change. In a world of perpetual disruption, incremental and iterative change is no longer enough. Organisations must embrace a culture of transformation that encourages risk-taking and learning. Robust risk management is essential to identify and mitigate potential risks. Perpetual transformation requires a significant investment of time, money, and resources.

The Evolving Partnership: CFOs and CTOs at the Forefront of Business Transformation

An exploration of the evolving relationship between Chief Financial Officers and Chief Technology Officers in the digital era. Traditionally, CFOs handled financial management while CTOs focused on technology. However, the rise of digital technology and artificial intelligence (AI) has blurred these roles. Now, 62% of CFOs are involved in digital strategy, recognising the value of technology in business efficiency and profitability. The synergy between CFOs and CTOs has become crucial, combining financial acumen with technological insight to ensure investments align with business strategies. This collaboration is key in managing projects, cybersecurity, and regulatory challenges. Examples like JP Morgan Chase demonstrate the successful outcomes of this integrated approach. As businesses continue to embrace digital transformation, the CFO-CTO dynamic is increasingly central to navigating the complexities of the modern business environment.

Covelent Private Equity Mid-Market Forward Focus Report 2025

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