A Future-Proof Data Strategy

One of London's leading estate agency franchises faced challenges in managing and analysing their ever-growing data.

industry

Real Estate

year

2023

services

Strategy

With decentralised data, manual processes, and Excel as their primary reporting tool, the agency realised they needed a more holistic approach to data and analytics. This would not only address their current issues but also set them up for future success in maintaining their competitive edge.

The estate agency's data was decentralised, and they struggled with manual processes and data quality issues due to the increasing volume of data. Relying heavily on spreadsheets for decision-making, they were reaching the limits of Excel's capabilities. To support their growth and stay ahead of the competition, the agency needed a robust data and analytics strategy.

Turning Knowledge into Strategy: Based on the assessment, Covelent created a customised analytics plan for the estate agency, detailing two aspects: A long-term roadmap, suggesting data storage, BI and ETL tools, and staffing needs to support their ideal solution. A short-term implementation plan to immediately begin implementing the recommended solution.

How we helped

Instead of immediately searching for software solutions, the agency partnered with Covelent to develop a comprehensive data strategy. This process began with a strategic assessment, taking inventory of the agency's current state of technology, business processes, data sources, and employee data utilisation. Becoming Aware of Technology, People, and Processes: Covelent conducted a thorough assessment to understand the unique goals, focuses, and tools used by different departments within the estate agency. This exercise helped the agency gain clarity on their true analytics needs and allowed them to strategise a tailored solution. Turning Knowledge into Strategy: Based on the assessment, Covelent created a customised analytics plan for the estate agency, detailing two aspects: A long-term roadmap, suggesting data storage, BI and ETL tools, and staffing needs to support their ideal solution. A short-term implementation plan to immediately begin implementing the recommended solution.

What was said

"With a deliberate plan in hand, the client now has the confidence to address growth concerns and implement an even more powerful and robust business intelligence solution." - Covelent Strategy Manager

Key outcomes

results

Armed with a solid data strategy, the estate agency confidently tackled growth concerns and started implementing a more robust business intelligence solution. They initiated efforts to consolidate and standardise data sources and encouraged departments to prioritise and standardise their KPIs. The long-term plan enabled the agency to work more efficiently with their data and achieve lasting success with analytics. With the support of Covelent's comprehensive data strategy, the estate agency is now well-prepared to manage their growing data needs, optimise their decision-making processes, and maintain their position as a leading player in the competitive real estate market.

45%
Data Consolidation Efficiency
60%
Time Savings
35%
Data Quality Improvement
2x
Increase In Data-driven Decisions
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