Results Delivered
€500M
Addressable market identified
5
Countries with go-to-market strategy
12
Strategic partnerships identified
The Challenge
A fast-growing US technology company had built a strong position in North America and was looking to expand internationally. Europe represented the largest opportunity, but the company lacked understanding of market dynamics, competitive landscape, and optimal entry strategies across different countries.
The leadership team needed a comprehensive analysis to prioritise markets, understand local requirements, and develop go-to-market strategies that would accelerate growth while managing risk.
Our Approach
Analysed 15 European markets to size opportunity and prioritise based on attractiveness and fit.
Mapped competitive landscape in each priority market, identifying positioning opportunities.
Conducted primary research with target customers to validate product-market fit and requirements.
Identified and evaluated potential partners for distribution, implementation, and local market access.
The Outcome
The study identified a €500M addressable market across five priority countries, with clear strategies for each market. The partnership framework accelerated market entry by providing immediate access to customers and local expertise.
Within 18 months of the study, the company had established operations in three markets and secured partnerships with leading local players, exceeding initial revenue targets by 40%.