Analytics as a Growth Engine
Results Delivered
25%
Increase in customer lifetime value
3x
Improvement in campaign ROI
Real-time
Decision-making capabilities
The Challenge
A leading European retailer had accumulated vast amounts of customer data but lacked the capability to translate this into actionable insights. Marketing campaigns were designed based on intuition rather than evidence, resulting in declining response rates and wasted spend.
The retailer needed to build an analytics capability that could deliver personalised customer engagement at scale while demonstrating clear ROI to justify ongoing investment.
Our Approach
Developed advanced customer segmentation models using behavioural, transactional, and demographic data.
Built predictive models for customer churn, next-best-action, and lifetime value optimisation.
Implemented real-time decisioning engine for personalised offers across channels.
Established internal analytics centre of excellence with trained team and governance.
The Outcome
The analytics capability transformed how the retailer engaged with customers. Personalised recommendations and targeted campaigns drove a 25% increase in customer lifetime value, while marketing efficiency improved dramatically with 3x better campaign ROI.
The real-time decisioning engine now processes millions of customer interactions daily, delivering personalised experiences that strengthen loyalty and drive growth.